Strategy begins with a leap - not inching forward methodically, but jumping into an imagined future that's better, more valuable, more desirable. But this imaginative leap is only the beginning. The real work lies in determining how to make that future real: What conditions must we create? What must we start or stop doing? What resources must we gather? What politics must we navigate? What collaborators do we need? How will we finance it all? Strategy is ultimately a practical, pragmatic undertaking concerned with change in the real world. While imagination is essential, it's only the first step. After that comes the hard yards of implementation - or as Kornfield might say, after imagination comes the laundry.