Participation? Old as the hills
All human communication is interactive.
Consumers have always been active participants in marketing content.
The notion of the ‘passive consumer’ is a fiction.
And an insult to human nature.
canalside view
"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair" - Charles Dickens
great to bring this wisdom back!!
really true