The brand… in perspective

perspective.001

About these ads

6 comments

  1. allmoderncomms

    I think this is why social media struggles unless you are a total fan, and more broadly advertising with lower reach levels has to be fantastically creative now.

    • Martin Weigel

      Thanks, Andrew.
      Though I’m getting bored of pointing this out.
      Too much vested interest and too much vanity will ensure that only small headway is made.
      Time to pick another fight…!

  2. digitalsmorgasbord

    I agree that NFC (no one fakin’ cares) and effective branding works on a long term scale (Sharp’s arguments). What I’m missing is the contemporary role of advertising. Are brands relegated to playing a traditional role of broadcasting content to maintain their equity? If not, what value do agencies offer in the short term if their clients want to reap the benefits of investing in the long game? Thanks for your ongoing thoughts. – Z

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s