About
I’m Head of Planning at Wieden+Kennedy Amsterdam.
What matters to me:
Great work, above all else
Clients with ambition
Collaboration and respect
The absence of silos
The primacy of rigour over process
The necessity of chaos and failure
Well-defined problems and objectives as creativity’s fuel
Bringing creatives into the planning process
Bringing planning into the creative process
The enduring power of magic and storytelling
Pursuing social ideas, not social media plans
Not believing the hype and rhetoric
Finding inspiration from outside the small world of advertising
Dismantling received wisdom
And winning
Is the martin Wiegel that dated cara sullivan in the mid 90′s in NY?
If so hello old man. This is Jonathan Lee. Cara’s friend Amanda’s husband. Your blog was forwarded to me by one of my team in London. Nice. Hope you are well. would love to catch up.
Haha! For better or for worse I am indeed that same man! How are you?! How lovely to hear from you! Drop me a DM: @mweigel.
I enjoyed your Slideshare presentation on How (not) to Fail. Can I possibly follow up with you via email?
Of course!
Martin.weigel@wk.com
You are hereby my new favorite planning blogger. Am a former researcher turned planner myself. Thankfully still walking the line between both. So much old news in your presentations yet so necessary to repeat and repeat and repeat… over and over again.
I would just like to say that working at Weiden+Kennedy Amsterdam is one of my life goals. While this may seem a bit premature (Im a college freshman studying media and public relations at Florida State University). I very much admire the work of this company and will make it my goal to one day work there!
how do i subscribe to all your posts? pardon my IT skills.
Hello Martin. Always a fan of your provocations and instigations. Hope all is well with you and yours. And who cannot love a book where the hero loses his head at the end. Cheers. Malachy