"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair" - Charles Dickens
I now have my answer if I’m asked what books on advertising (and planning) one should read. There are no good books on advertising. Only good books on human nature. As for blogs…
Helen’s piece is worth reading in full: http://bit.ly/VSa8tq