“[clients] need an agency with a wide-angled lens. An agency whose lens is capable of allowing in as much as possible, and who can produce a compelling plan of engagement. One where Scripts and Journeys and Ads all play a part. They need an agency that can see the broadest answers to the business problem and be able to manipulate and decipher them into the right executions. Not executions based on closest-to-hand platform experience or outdated roster delineation.”
Read this piece from the always-wise Giles Hedger. It’s a refreshingly sane and confident point of view. And it will make you feel good about working in an agency. Well, a good one.