At Wieden+Kennedy we're interested in how things get made, not theory. So we’ve assembled a group of people who have to plan – rigorously, creatively, imaginatively – but who are from outside our small world of advertising.
No planner-y navel-gazing, philosophizing, or selling of agency shtick. Guaranteed.
(Big props go to Cari Vander Yacht for the design awesomeness)