One comment

  1. Lee McEwan

    Reminds me of this rant that the writer Jimmy McGovern made at the Edinburgh TV festival in 2006:
    ‘I am delighted to see the state ITV are in. It is simply because they have utter contempt for their audience. These executives don’t sit around and say, what kind of intelligent, informative, thought-provoking programmes would we like to watch? They think, what will the ignorant plebs that watch our channel want to see? They have total contempt for their audience, which is largely working class.’
    HHCL used to systematically reduce such biases in their thinking by ensuring that the ‘target’ of their communications are always described in their creative briefs in a way that ensures that they like them. For like, read respect.