2 comments

  1. Emma

    This is such fantastic piece. So simple and wise.
    I was recently invited by our Media Co. to attend one of their Social Media conferences. I did, because talk about ‘new media’ has gotten so frenzied I felt sure I must be missing something. When the second speaker took the podium and opened with; “Social is the new water.”
    I knew it was time to leave. Wholeheartedly agree that each medium has it’s purpose and place, and that new forms take time to be understood and utilized well. But only water is the new water.
    (Very clever blog – really enjoy your writing too).