So you want to be ‘aways on’…?
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canalside view
"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair" – Charles Dickens
Ah yes, but you’re there ready when they are…do a recipe search on Google or YouTube, check out which always on brands are there ready to capture intent.
Absolutely. That is the justification.
Not the assumption that people want “a constant dialogue”!
Being always on, doesn’t necessarily mean you have to constantly entertain dialogue. Its about being able to capture moments that are relevant to the consumer, and the brand.
Totally agree Luke. But when a respectable digital agency joins the ranks of the deluded and declares that consumers are “in constant dialogue” with brands a little calling of total bullshit is necessary.