Going beyond ourselves

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Art is one of the prime ways we have of opening ourselves and going beyond ourselves. That’s what art is, it’s the product of the human being in the world and imagination, all coming together. The irrepressibility of the life in the works, regardless of the times, the histories, the life stories, it’s like being given the world, its darks and lights. At which point we can go about the darks and lights with our imagination energised.”

Ali Smith

Going beyond ourselves feels like the most urgent necessity for all those in the marketing community. And yet nothing is no guaranteed to shut out the world and close down minds as the institutional and intellectual paraphernalia with which we surround ourselves. Happily some of us are digging tunnels out into the daylight.

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