Could it really be this simple?

As a client you hopefully do or make something you’re genuinely enthusiastic about.

Your job is to pass that enthusiasm on to the agency.

Whose job is to pass that on to people in the outside world.

And who - if we’ve created stuff that’s genuinely deserving of enthusiasm - might just pass that enthusiasm on to others.

It’s all about the transfer of enthusiasm.

Client - do you make something that’s deserving of enthusiasm?

Agency - do you know what it will take to pass that enthusiasm on to people in the real world?

Everyone - what are you doing to sustain and pass it on?

(Flickr image by romainguy)