At Wieden+Kennedy we're interested in how things get made, not theory. So we’ve assembled a group of people who have to plan - rigorously, creatively, imaginatively - but who are from outside our small world of advertising.

No planner-y navel-gazing, philosophizing, or selling of agency shtick. Guaranteed. 

(Big props go to Cari Vander Yacht for the design awesomeness)