I’m the owner-operator of emdub, a strategic consultancy for businesses and brands wanting to find the highest-fidelity version of themselves, find their superpower - and then manifest it in the world with intent, conviction, and authenticity.

Once described by a client as “the unruly offspring of Karl Marx, Martin Luther, and Morrissey” (no, really) I’m a postgraduate of the London School of Economics with thirty-two years’ strategy experience.

I was Chief Strategy Officer for Wieden+Kennedy Amsterdam for fourteen years, and most recently Chief Strategy Officer for Abbott Mead Vickers BBDO London.

Having lived and worked in London, New York, São Paulo, and Amsterdam, and shipped strategies and ideas for pretty much every market on the planet apart from North Korea I’m as globally-minded as they come.

My clients have included Allianz, Amazon Music, Beeline, booking.com, Camay, Coca-Cola, Corona, DeBeers, Decathlon, Electronic Arts (FIFA, Mirror’s Edge) Evian, Facebook, General Electric, Grundfos, Guinness, Heineken, Hennessy, Instagram, J&B, Kelloggs (Frosties, Coco Pops, All-Bran, Rice Krispies), Kinder Surprise, Lipton, Lipton Brisk, Ledger, Lloyds Bank, Lux, Lux Super Rich, Meta Reality Labs, Miele, Milka, Novartis, Ørsted, Ray-Ban, S7 Airlines, Samsung, Smirnoff, Sunsilk, Tommy Hilfger, The Glenlivet, Uber, United Ukrainian Ballet, and Weetabix. Phew.

Contact:
martin@emdub.co