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Beware of Good Ideas

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A brilliant, cautionary piece of advice.

One to be borne in mind next time you're reminded to play by the rules

Uncategorizedmartin weigelJuly 22, 2010creativity, Ideas

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What Really Matters In Communication And Character. And Why It Will Liberate Us From The Past

Uncategorizedmartin weigelJuly 26, 2010actions, body language, brand actions, brand behavior, brand behaviour, brands, character, communication

The Defeat of Indifference: Why We Overlook The Enduring Power of Provocation At Our Peril

Uncategorizedmartin weigelJuly 20, 2010advertising, anesthetic of the familiar, brands, consumer response, defeat of indifference, disruption, indifference, power of provocation, provocation, provocative gestures, response

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