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Fresh Work Outta The Dam: Coca-Cola

Uncategorizedmartin weigelSeptember 16, 2011coca-cola, coke, happiness, happy, kennedy, wieden

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The Enduring Power Of Stuff That Isn’t Useful And Why ‘Utility’ Will Not Overthrow Magic

Uncategorizedmartin weigelOctober 10, 2011advertising, agency of future, Best Buy, brand image, brand utility, communications, content, intangible, meaning, meaning management, nike, Nike Plus, Twlpforce, utility

Fresh Work Outta The Dam: Heineken + UEFA Champions League

Uncategorizedmartin weigelSeptember 13, 2011champions league, heineken, UEFA, W+K, wieden

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