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martin weigel
November 14, 2011
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martin weigel
November 15, 2011
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Infidelity, Inertia and Unsegmented Markets: The Impossibility of ‘Alienating’ Consumers And Why Marketingland Needs To Man Up
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martin weigel
November 3, 2011
alienate, alienation, behavior, behaviour, inertia, loyalty, purchase, repertoire, segmentation