End of year wisdom

The-A-TEAM

Campaign recently published TheA-list, its annual "Who's who in advertising, media and creative."

Amidst all the quips from adland's VIPs, I did find two gems, both from former bosses of mine.

To Lawrence Green: What will be the biggest change in adland in five years?

I am betting on a return to upstream, idea-led and fairly remunerated agency engagement. Is that too much to ask?"

To Giles Hedger: Learnt anything new lately?

I have learnt that nobody really has the answers to any of the plaguing questions. It helps, but only in that slightly disappointing way, like when you're playing Mornington Crescent and you finally cotton on to the vacuity of parlour games."

They've got a point.