At the end of the day, strategy is the art of getting other people to do something.
In the pursuit of that, narrative (call it ‘storytelling’ if you really must) is the strategist’s tool.
Strategy is narrative.
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At the end of the day, strategy is the art of getting other people to do something.
In the pursuit of that, narrative (call it ‘storytelling’ if you really must) is the strategist’s tool.
Strategy is narrative.
Read More