Archive

Posts in consumer

Escape from Fantasy

Escape from Fantasy

Advertising, consumer, Culture, Insight, Marketing, Planning, Researchmartin weigelOctober 15, 2018

Q. How well do advertisers think of their audience?

Q. How well do advertisers think of their audience?

consumer, Creativitymartin weigelAugust 11, 2017

Dark matter: What lies between and marketing cannot see

Dark matter: What lies between and marketing cannot see

consumer, Insightmartin weigelMay 18, 2017

Re-thinking "the consumer"

Re-thinking "the consumer"

consumer, Other people's wisdommartin weigelJanuary 12, 2016