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Posts tagged consumer response

That Thing You're Making? That's Not What People Are Wanting: What Game Design Teaches Marketers

That Thing You're Making? That's Not What People Are Wanting: What Game Design Teaches Marketers

Uncategorizedmartin weigelAugust 3, 2010brands, consumer response, consumers, experience, experience design, experience strategy, response, strategy

The Defeat of Indifference: Why We Overlook The Enduring Power of Provocation At Our Peril

Uncategorizedmartin weigelJuly 20, 2010advertising, anesthetic of the familiar, brands, consumer response, defeat of indifference, disruption, indifference, power of provocation, provocation, provocative gestures, response