How To Get The Most Out Of Your Agency (And Client)
Uncategorizedmartin weigelagency, brief, briefings, briefs, client, client brief, creative brief, objectives, relationship, strategy
Why Being Interesting Might Be More Important Than Being Different
Why Being Interesting Might Be More Important Than Being Different
The Unimportance Of Ideas
'Engagement': Fashionable Yet Bankrupt
Monsters And Marvels: Why Crazy Needs Some Sensible
Tasks That Matter: Why Effectiveness Demands Better Problems, Not Better Solutions
Uncategorizedmartin weigelaccount planning, accountability- metrics, briefings, briefs, communications, creative strategy, creativity, effectiveness, IPA, KPI, objectives, Phoenix, Phoenix checklist, planning, planning cycle, strategy
Reconciling The Tension Between Code and Story
'Strategy' Is Overrated: Planning For The How, Not Just The What
Uncategorizedmartin weigelaccount planning, brand planning, brief, briefing, briefings, briefs, creative brief, creative planning, execution, planning, strategic planning, strategy
We Are All Thieves: The Truth About Ideas And Originality
Why It Might Actually Be Just Like Rocket Science
Uncategorizedmartin weigeladvertising, Brown, design, design thinking, Ideas, IDEO, integration, interactive, participation, strategy, Tim Brown
In Praise of Reductionism
Convictions + Actions: Getting to the Heart of Your Brand Idea
Uncategorizedmartin weigelaction, brand, brand essence, brand idea, brand strategy, conviction, definition, essence, idea, planning, purpose, purposeful, strategy
Why We Should Stop Worrying So Much About Loyalty And Relationships, And Focus On Getting A Lot Of Penetration
Great Brands Don't Talk About Themselves, But About What They Love
A Planner's Manifesto
Uncategorizedmartin weigelaccount planning, ad agencies, advertising, brand planners, brand planning, creative planners, creative planning, creativity, manifesto, planners, planning, role, strategic planning, strategists, strategy
That Thing You're Making? That's Not What People Are Wanting: What Game Design Teaches Marketers
Planners Are Creatives That Just Like Big Words
