Archive

Posts tagged consumers

Love, Friendship And Brands: The Inadequacy of Metaphor

Uncategorizedmartin weigelMay 21, 2012brand relationships, branding, brands, consumers, fans, loyalty, relationship

Kill The Consumer

Kill The Consumer

Uncategorizedmartin weigelFebruary 7, 2011consumer, consumers, marketing, planning

Digital Advice. From Don Draper

Digital Advice. From Don Draper

Uncategorizedmartin weigelOctober 20, 2010Aaron Goldman, advertising, Bernbach, bill bernbach, Bilton, brands, bullmore, consumers, digital, don draper, Everything I know about marketing I learned from google, Goldman, google, I live in the future and here's how it works, jeremy bullmore, Nick Belton, technology

Trust and Generosity: What Marketing Has To Learn From Writers

Trust and Generosity: What Marketing Has To Learn From Writers

Uncategorizedmartin weigelOctober 3, 2010consumers, generosity, marketing, trust

That Thing You're Making? That's Not What People Are Wanting: What Game Design Teaches Marketers

That Thing You're Making? That's Not What People Are Wanting: What Game Design Teaches Marketers

Uncategorizedmartin weigelAugust 3, 2010brands, consumer response, consumers, experience, experience design, experience strategy, response, strategy

The Transfer Of Enthusiasm

The Transfer Of Enthusiasm

Uncategorizedmartin weigelJuly 8, 2010advertising, brands, communications, consumers, enthusiasm, propagation