How To Be Post-Geographic
Why Being Interesting Might Be More Important Than Being Different
The Unimportance Of Ideas
Monsters And Marvels: Why Crazy Needs Some Sensible
Tasks That Matter: Why Effectiveness Demands Better Problems, Not Better Solutions
Uncategorizedmartin weigelaccount planning, accountability- metrics, briefings, briefs, communications, creative strategy, creativity, effectiveness, IPA, KPI, objectives, Phoenix, Phoenix checklist, planning, planning cycle, strategy
Cannes Planning Workshop
Call For Entries: Jay Chiat Awards For Strategic Excellence
Sex, Love, War, Peace
'Strategy' Is Overrated: Planning For The How, Not Just The What
Uncategorizedmartin weigelaccount planning, brand planning, brief, briefing, briefings, briefs, creative brief, creative planning, execution, planning, strategic planning, strategy
Cannes Workshop: Planning By Planners Who Aren’t ‘Planners’
Going Global: How To Be Useful
Uncategorizedmartin weigelaccount planning, brand planning, creative planning, global, global advertising, global brands, global planning, global strategy, multi-market, planning, strategic planning
Kill The Consumer
Letting The Thought Fox In
We Are All Thieves: The Truth About Ideas And Originality
In Praise of Reductionism
Convictions + Actions: Getting to the Heart of Your Brand Idea
Uncategorizedmartin weigelaction, brand, brand essence, brand idea, brand strategy, conviction, definition, essence, idea, planning, purpose, purposeful, strategy
What Machine to Rage Against? Why Planning Must Find A Fight To Pick If It Is To Stay Healthy
Why Size Still Matters, Big Ideas Aren’t Dead, And ‘Think Small’ Is Dangerous Advice
A Planner's Manifesto
Uncategorizedmartin weigelaccount planning, ad agencies, advertising, brand planners, brand planning, creative planners, creative planning, creativity, manifesto, planners, planning, role, strategic planning, strategists, strategy
Planners Are Creatives That Just Like Big Words
