Posts tagged creative brief
How To Get The Most Out Of Your Agency (And Client)
Uncategorizedmartin weigelagency, brief, briefings, briefs, client, client brief, creative brief, objectives, relationship, strategy
'Strategy' Is Overrated: Planning For The How, Not Just The What
Uncategorizedmartin weigelaccount planning, brand planning, brief, briefing, briefings, briefs, creative brief, creative planning, execution, planning, strategic planning, strategy
In Praise of Reductionism
