How To Get The Most Out Of Your Agency (And Client)
Uncategorizedmartin weigelagency, brief, briefings, briefs, client, client brief, creative brief, objectives, relationship, strategy
Tasks That Matter: Why Effectiveness Demands Better Problems, Not Better Solutions
Uncategorizedmartin weigelaccount planning, accountability- metrics, briefings, briefs, communications, creative strategy, creativity, effectiveness, IPA, KPI, objectives, Phoenix, Phoenix checklist, planning, planning cycle, strategy
Why Successful Risk Taking Demands We Treat Effectiveness As An Input. Not A Post-Event Audit Process
Uncategorizedmartin weigeladvertising, briefs, campaign objective, communications, creative briefs, creativity, effectiveness, objective setting, objectives, Old Spice, risk, risk-taking
