Posts tagged communications
The Enduring Power Of Stuff That Isn’t Useful And Why ‘Utility’ Will Not Overthrow Magic
Uncategorizedmartin weigeladvertising, agency of future, Best Buy, brand image, brand utility, communications, content, intangible, meaning, meaning management, nike, Nike Plus, Twlpforce, utility
Getting To The Heart Of The Matter
Tasks That Matter: Why Effectiveness Demands Better Problems, Not Better Solutions
Uncategorizedmartin weigelaccount planning, accountability- metrics, briefings, briefs, communications, creative strategy, creativity, effectiveness, IPA, KPI, objectives, Phoenix, Phoenix checklist, planning, planning cycle, strategy
Why Successful Risk Taking Demands We Treat Effectiveness As An Input. Not A Post-Event Audit Process
Uncategorizedmartin weigeladvertising, briefs, campaign objective, communications, creative briefs, creativity, effectiveness, objective setting, objectives, Old Spice, risk, risk-taking
The Transfer Of Enthusiasm
