The Participation Paradox: How To Survive It. How To Prosper From It
The Enduring Power Of Stuff That Isn’t Useful And Why ‘Utility’ Will Not Overthrow Magic
Uncategorizedmartin weigeladvertising, agency of future, Best Buy, brand image, brand utility, communications, content, intangible, meaning, meaning management, nike, Nike Plus, Twlpforce, utility
'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter
Uncategorizedmartin weigelbehavior, behaviour, branding, brands, buyers, commitment, Evian, fans, iconic, loyalty, nike
