Love, Friendship And Brands: The Inadequacy of Metaphor
The Invisible Consumer
'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter
Uncategorizedmartin weigelbehavior, behaviour, branding, brands, buyers, commitment, Evian, fans, iconic, loyalty, nike
If You Want To Succeed, You've Got To Assume No-One Cares
Uncategorizedmartin weigelbrand, brand love, commitment, Dirichlet, ehrenberg, fans, love, loyalty, share of requirements, zealots
