Archive

Posts tagged ehrenberg

The Invisible Consumer

The Invisible Consumer

Uncategorizedmartin weigelApril 16, 2012brands, consumer, ehrenberg, fans, segmentation

Why Being Interesting Might Be More Important Than Being Different

Uncategorizedmartin weigelMarch 12, 2012brand, brand equity, byron sharp, differentiation, ehrenberg, equity, planning, positioning, strategy

If You Want To Succeed, You've Got To Assume No-One Cares

Uncategorizedmartin weigelJuly 4, 2011brand, brand love, commitment, Dirichlet, ehrenberg, fans, love, loyalty, share of requirements, zealots

The Truth About The '80:20 Rule' And The Dangers Of Received Wisdom

Uncategorizedmartin weigelDecember 7, 2010brand growth, byron sharp, commitment, ehrenberg, growth, heavy, heavy buyers, loyalty, sharp

Why We Should Stop Worrying So Much About Loyalty And Relationships, And Focus On Getting A Lot Of Penetration

Uncategorizedmartin weigelSeptember 7, 2010advertising, brand, effectiveness, ehrenberg, growth, loyalty, market share, penetration, strategy