Why Being Interesting Might Be More Important Than Being Different Uncategorizedmartin weigelMarch 19, 2012awareness, branding, differentiation, equity, image, positioning, salience, strategy
Why Being Interesting Might Be More Important Than Being Different Uncategorizedmartin weigelMarch 12, 2012brand, brand equity, byron sharp, differentiation, ehrenberg, equity, planning, positioning, strategy
