Archive

Posts tagged brand

Why Being Interesting Might Be More Important Than Being Different

Uncategorizedmartin weigelMarch 12, 2012brand, brand equity, byron sharp, differentiation, ehrenberg, equity, planning, positioning, strategy

If You Want To Succeed, You've Got To Assume No-One Cares

Uncategorizedmartin weigelJuly 4, 2011brand, brand love, commitment, Dirichlet, ehrenberg, fans, love, loyalty, share of requirements, zealots

Reconciling The Tension Between Code and Story

Uncategorizedmartin weigelJune 7, 2011brand, code, creativity, digital, interactive, stories, story, storytelling, strategy

Convictions + Actions: Getting to the Heart of Your Brand Idea

Uncategorizedmartin weigelOctober 1, 2010action, brand, brand essence, brand idea, brand strategy, conviction, definition, essence, idea, planning, purpose, purposeful, strategy

Why We Should Stop Worrying So Much About Loyalty And Relationships, And Focus On Getting A Lot Of Penetration

Uncategorizedmartin weigelSeptember 7, 2010advertising, brand, effectiveness, ehrenberg, growth, loyalty, market share, penetration, strategy

Great Brands Don't Talk About Themselves, But About What They Love

Uncategorizedmartin weigelAugust 10, 2010brand, brand essence, brand mission, brand purpose, brand strategy, essence, purposeful brand, strategy

Why Size Still Matters, Big Ideas Aren’t Dead, And ‘Think Small’ Is Dangerous Advice

Uncategorizedmartin weigelAugust 9, 2010big ideas, brand, brand ideas, brand strategy, creative ideas, Ideas, planning, strategic ideas