Data Without Context, Results Without Consequence, Counting Without Analysis... An Industry Without Conscience?
The Enduring Power Of Stuff That Isn’t Useful And Why ‘Utility’ Will Not Overthrow Magic
Uncategorizedmartin weigeladvertising, agency of future, Best Buy, brand image, brand utility, communications, content, intangible, meaning, meaning management, nike, Nike Plus, Twlpforce, utility
Getting To The Heart Of The Matter
Monsters And Marvels: Why Crazy Needs Some Sensible
Why You’ve Got To Overcommit If You Want To Succeed
Uncategorizedmartin weigeladvertising, brands, budget, challenger, creativity, effectiveness, ESOV, excess, fame, growth, IPA, Nielsen, results, share, share of voice, spend
We Are All Thieves: The Truth About Ideas And Originality
The Unimportance Of Brands And Why All Good Marketing Content Has Utility
Uncategorizedmartin weigeladvertising, branding, choice, consistency, freshness, light buyers, low involvement, low involvement processing, loyalty, utility
Why It Might Actually Be Just Like Rocket Science
Uncategorizedmartin weigeladvertising, Brown, design, design thinking, Ideas, IDEO, integration, interactive, participation, strategy, Tim Brown
Digital Advice. From Don Draper
Uncategorizedmartin weigelAaron Goldman, advertising, Bernbach, bill bernbach, Bilton, brands, bullmore, consumers, digital, don draper, Everything I know about marketing I learned from google, Goldman, google, I live in the future and here's how it works, jeremy bullmore, Nick Belton, technology
A Tale of Maths and Ignorance: Why ROI Is Not Effectiveness
Why Successful Risk Taking Demands We Treat Effectiveness As An Input. Not A Post-Event Audit Process
Uncategorizedmartin weigeladvertising, briefs, campaign objective, communications, creative briefs, creativity, effectiveness, objective setting, objectives, Old Spice, risk, risk-taking
Why We Should Stop Worrying So Much About Loyalty And Relationships, And Focus On Getting A Lot Of Penetration
A Planner's Manifesto
Uncategorizedmartin weigelaccount planning, ad agencies, advertising, brand planners, brand planning, creative planners, creative planning, creativity, manifesto, planners, planning, role, strategic planning, strategists, strategy
The Defeat of Indifference: Why We Overlook The Enduring Power of Provocation At Our Peril
Uncategorizedmartin weigeladvertising, anesthetic of the familiar, brands, consumer response, defeat of indifference, disruption, indifference, power of provocation, provocation, provocative gestures, response
Planners Are Creatives That Just Like Big Words
The Link Between Creativity and Effectiveness
The Transfer Of Enthusiasm
