The Enduring Power Of Stuff That Isn’t Useful And Why ‘Utility’ Will Not Overthrow Magic
Uncategorizedmartin weigeladvertising, agency of future, Best Buy, brand image, brand utility, communications, content, intangible, meaning, meaning management, nike, Nike Plus, Twlpforce, utility
The Unimportance Of Brands And Why All Good Marketing Content Has Utility
Uncategorizedmartin weigeladvertising, branding, choice, consistency, freshness, light buyers, low involvement, low involvement processing, loyalty, utility
Magic and Intelligence: The Uses of Technology
