Why Being Interesting Might Be More Important Than Being Different Uncategorizedmartin weigelMarch 12, 2012brand, brand equity, byron sharp, differentiation, ehrenberg, equity, planning, positioning, strategy
The Truth About The '80:20 Rule' And The Dangers Of Received Wisdom Uncategorizedmartin weigelDecember 7, 2010brand growth, byron sharp, commitment, ehrenberg, growth, heavy, heavy buyers, loyalty, sharp
