Infidelity, Inertia and Unsegmented Markets: The Impossibility of ‘Alienating’ Consumers And Why Marketingland Needs To Man Up
The Enduring Power Of Stuff That Isn’t Useful And Why ‘Utility’ Will Not Overthrow Magic
Uncategorizedmartin weigeladvertising, agency of future, Best Buy, brand image, brand utility, communications, content, intangible, meaning, meaning management, nike, Nike Plus, Twlpforce, utility
Fresh Work Outta The Dam: Coca-Cola
Fresh Work Outta The Dam: Heineken + UEFA Champions League
'Engagement': Fashionable Yet Bankrupt
Fresh Work Outta The Dam: FIFA12
Getting To The Heart Of The Matter
Fresh Work Outta The Dam: ESPN
