Infidelity, Inertia and Unsegmented Markets: The Impossibility of ‘Alienating’ Consumers And Why Marketingland Needs To Man Up
The Enduring Power Of Stuff That Isn’t Useful And Why ‘Utility’ Will Not Overthrow Magic
Uncategorizedmartin weigeladvertising, agency of future, Best Buy, brand image, brand utility, communications, content, intangible, meaning, meaning management, nike, Nike Plus, Twlpforce, utility
Fresh Work Outta The Dam: Coca-Cola
Fresh Work Outta The Dam: Heineken + UEFA Champions League
'Engagement': Fashionable Yet Bankrupt
Fresh Work Outta The Dam: FIFA12
Getting To The Heart Of The Matter
Fresh Work Outta The Dam: ESPN
I Hate The Suits
New Work Outta The Dam: Heineken
Me Talk Normal One Day
Monsters And Marvels: Why Crazy Needs Some Sensible
Tasks That Matter: Why Effectiveness Demands Better Problems, Not Better Solutions
Uncategorizedmartin weigelaccount planning, accountability- metrics, briefings, briefs, communications, creative strategy, creativity, effectiveness, IPA, KPI, objectives, Phoenix, Phoenix checklist, planning, planning cycle, strategy
Pausing For Thought
Stop Fetishising The Insight
New Work, Fresh Out Of The Dam
'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter
Uncategorizedmartin weigelbehavior, behaviour, branding, brands, buyers, commitment, Evian, fans, iconic, loyalty, nike
If You Want To Succeed, You've Got To Assume No-One Cares
Uncategorizedmartin weigelbrand, brand love, commitment, Dirichlet, ehrenberg, fans, love, loyalty, share of requirements, zealots
